Carol is internationally recognized for her work in Purpose and CSR. Carol Cone ON PURPOSE is the return to her entrepreneurial roots and life’s passion: to educate, inspire and accelerate purpose programs and impacts for organizations, nonprofits and individuals around the globe.
For over 25 years, she’s embraced a steadfast commitment to building lasting partnerships between companies, brands and social issues for deep business and societal impact. She adamantly feels that today, companies and brands must stand for something beyond the bottom line. When she began her work, companies and brands questioned “if” they should engage with social issues. In today’s totally transparent, social world, it is now about “how” brands and companies express their values and character through authentic engagement with society.
She is also a recognized thought leader in Purpose, having conducted dozens of research studies with business executives, citizens, employees and nonprofits to gain critical insights to inspire organizations to engage with society as wise business strategy. She is a sought-after speaker and media expert, sharing her insights on purpose branding, corporate citizenship, sustainability and CSR.
Benedict H. Auld is a brand strategist in NYC with over 20 years of experience across consumer sectors. Ben believes that all really good brands are purpose-driven -- or will be, in the near future. He leads marketing teams through strategy, brand creation and communications. He has worked with Nike, Anheuser-Busch Inbev, PepsiCo,The Walt Disney Company, among many others. He lives in Brooklyn with his wife and two young boys.
David Adler CEO and founder of BIZBSH is a seasoned marketing, media and event expert specializing in leveraging the networked world both digitally and face to face to enhance high performance collaboration as a way to effectively impact a brands ultimate goals.
For almost three decades, we’ve created or helped form some of the foremost Purpose initiatives undertaken by major corporations and brands. We’ve learned a lot. We’ve shared a lot. With technology, there is more we can achieve.
"Arguably the most powerful and visible figure in the world of cause branding."
“Purpose gets put into practice.”
“The mother of cause marketing."
"...her firm aims to bring a holistic solution to the individual needs of companies and brands through On Purpose's network of 'hand-picked' experts."
"...one of the industry's leading thinkers in corporate social responsibility"
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