In our office, we often point to Paul Polman, CEO of Unilever, as the poster child for corporate purpose work.
You could make a case that Howard Schultz at Starbucks or Yvon Chouinard at Patagonia have moved mountains for missions, but there is probably no one who has done more to passionately, forcefully, and authentically advance the case for incorporating purpose into brand strategy than Polman. So whenever we see him mentioned in the news, we sit up and take notice.
Thus, no surprise – this Paul Polman interview and video clip from the Yale School of Management feature some truly inspiring thoughts. Among our favorites:
The heroic pedestals of our times are usually reserved for athletes, politicians and entertainers, or for tech entrepreneurs; but clearly there should be one with Polman’s name on it. He is an oracle of impact and uncommon good sense.
We take your information very seriously. Nothing will ever be shared or posted without your consent
We take your information very seriously. Nothing will ever be shared or posted without your consent.