Which social issues matters most to Americans? According to Harris and others, it’s privacy and online security, followed by healthcare and jobs. A Catalist survey says education and health. Ask younger people, and a different story emerges.
Axios reports that 68% of young people (ages 14 to 29) rank school shootings as the number one issue facing the U.S.
Companies and others looking to connect with younger Millennials and Gen Z would do well to keep this in mind. Yet, sensitive issues require thoughtful strategies. Even Toms, which contributed $5M as part of a mini-campaign with laudable elements (and, yes, merch), doesn’t seem to have launched a truly comprehensive program addressing the issue.
Could that change in 2019, with the National Rifle Association (NRA), tens of millions in the red, membership falling and the organization even cutting free coffee in the office? I’d love to hear what you think.
And, if you don’t know what I mean by a truly comprehensive program around the issue, you and your team might benefit from a level-set session on best practices and the state of purpose today. Reach out if you’d like to get on our schedule.
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