We created the field in 1983.
Ever since, we have been delivering breakthrough work -- "on purpose" -- that accelerates positive change for business and society.
Our purpose is to help companies, NGOs, and foundations harness the power of social purpose: their aspirational reason for being beyond profits. This unlocks opportunity by solving complex organizational challenges to inspire employees, build reputation, exceed financial targets, derive greater value from assets, and support the greater good.
We forge positive reputations and drive results. Our programs have realized double-digit growth in both sales and employee engagement, hundreds of awards, tens of billions of media impressions, and more than $5 billion in social impact.
An invitation-only, global group of 40+ boutique firms, consultancies, and subject matter experts, all passionate about social purpose. With the Purpose Collaborative, we are able to assemble hand-picked teams of experts -- without costly overhead or handing your account to second-string players, the way many large agencies do.
Together, we deliver the breakthrough custom solutions you need -- without the stuff you don't. Whether it's a focused strategic plan, an emotional video, a bold digital campaign, or a revolutionary program built to save lives and last decades, the Purpose Collaborative unites the right minds and resources, at any stage in your social purpose journey.
If you believe your organization can make even more impact, we want to hear your aspirations.
Let's talk. As we always say, worst case, you've made a new friend.
Carol Cone ON PURPOSE teamed with Aflac and Sproutel to create the award-winning comforting companion for children with cancer, evolving Aflac's 22-year commitment to the cause and infusing its beloved mascot with social purpose. Click the photo above for CCOP's insights that gave My Special Aflac Duck wings -- from idea to reality.
An important new piece of research presented at the 2017 Sustainable Brands conference shows that Americans are redefining "the good life" to emphasize balance and values, and downplay material wealth and consumption.
The 2017 World Value Index (measuring brands that do the most and least good for the world) is out from Purpose Collaborative member enso, and it contains some eye-opening information. Where do you suppose Subway landed? WalMart? Whole Foods?
Happiness is our natural state, for each of us and for humanity as a whole, argues John Izzo. But that happiness is being stolen by insidious mental patterns that he depicts as thieves: the thief of control, the thief of conceit, the thief of coveting, the thief of consumption, and the thief of comfort. He discovered these thieves as he sought the true source of happiness during a year-long sabbatical. Izzo, a purpose collaborative member, shows how these same thieves of personal happiness are destroying society as well. This book will help us all discover, develop, and defend the happiness that is our true nature while creating a world we all want to live in.
Rather than remaining silent on important controversies, Levenberg encourages brands to use their breadth for good and help the public find common ground.
Here's a great blog post from BBMG, based on the workshop content they prepared for the Sustainable Brands 2017 conference in Detroit.
Ketchum and CCOP conducted a global survey of senior retail and manufacturing leaders this spring. According to the report the joint effort has compiled, purpose has evolved into a central consideration during important decision making and strategy development. To read "Return on Purpose" in full, refer to our Insights page.
Enso, a social impact-focused creative agency, recently partnered with Everytable, an innovative business model bringing affordable and healthy food to all neighborhoods.
Purpose Collaborative member Fred Haberman's Conscious Company article about social entrepreneurs who sell their companies
In collaboration with Sky News, the Collaborative's Henry Playfoot launched a Sky Ocean Rescue "pop-up channel" to highlight the problem of plastic waste in our oceans
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We take your information very seriously. Nothing will ever be shared or posted without your consent.